Jenny Ersbak
CREATIVE DIRECTOR
"Respond to every call that excites your spirit." - Rumi
Jenny's Mantra:With a diverse background spanning storytelling, video production, conservation, communications, and project management, Jenny brings a unique perspective to every project. Always looking for the opposite of a boring story, she honed her creative strategy skills by leading end-to-end video production for high-profile clients such as Hawaiian Airlines, Toyota Hawaiʻi, Hawaiʻi Land Trust, and The Nature Conservancy.
Jennyʻs superpower is empathy and being able to serve others by authentically telling their stories, amplifying their voices and creating a profound and genuine impact. At UMU, she is tasked with creating strategies and tactics that bring a fresh, creative edge, helping to communicate UMU and Chef Hui’s visions and projects in compelling new ways.
Jenny is a passionate home cook and loves experimenting with cherished recipes passed down from her extended Peruvian family. But mostly, she’s a proud L.A. native, wife, mom and life-long learner who brings hustle and humility to every endeavor.